About Futurewave
Who we are
Futurewave is an award-winning creative product studio working at the intersection of design and technology, helping organizations turn emerging technologies into industrial-ready physical products and experiences.
We bring together industrial designers, electronics engineers, mechanical engineers, software engineers, and product strategists into one integrated team, working from early opportunity exploration to industrial-ready product prototypes.
Our role is not to execute blindly, but to reduce product definition risk, align design and technology with market need, and ensure architectural coherence before industrialization.
What we do
Explore
We explore emerging technologies through a product lens.
This phase helps teams understand where technology creates real product value, combining creative exploration, user insight, and technical validation.
- Technology exploration & validation
- Creative technology playgrounds
- Trends research & opportunity identification
- User research & behavioral insights
Define
We define what the product should be and what it should not be.
This is where critical product and system decisions are made, long before industrial investments.
- Product positioning & differentiation
- Early product definition & direction
- Product vision, scope & architecture decisions
- Integrated hardware–software architecture
Design
We design products as coherent systems, not isolated objects.
Our design work combines desirability, usability, and feasibility into refined, human-centered product concepts.
- Human-centered industrial design
- Experience, form & interaction definition
- High-end look & feel prototyping
Build
We build functional and system-level prototypes to validate design and technology choices in the real world.
Prototyping is used as a decision tool ; not a demo artifact.
- Hardware & electronics prototyping
- Mechanical & system engineering
- Functional and integrated system prototypes
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Scale
- Industrialization strategy
- Manufacturing readiness & feasibility
- Supplier and production pathway definition
- Partner handover documentation
We prepare products for industrialization without becoming a manufacturer.
Our role is to ensure manufacturing readiness, clear system definition, and a smooth handover to trusted industrial partners.
Why we exist
Technologies exist.
Products often don’t - yet.
Futurewave exists to reduce product definition risk and ensure architectural coherence in technology-driven physical products.
We intervene when uncertainty is still high and decisions matter most - helping teams align vision, design, technology, and system architecture before heavy industrial and manufacturing investments.
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How we work
Futurewave operates as a senior-led, integrated product studio. We do not run open-ended R&D, execute isolated design tasks, or push projects blindly toward manufacturing.
- Work in focused phases with clear decision points
- Combine creativity with feasibility from day one
- Design for manufacturability early
- Stop or redirect projects when clarity is missing
- Prepare partner-ready documentation for industrial handover
Our value lies as much in what we help teams avoid building as in what we help them bring to life.
The team
Futurewave is built around a multidisciplinary team of designers, engineers, and strategists working closely together.
This integration allows us to align creativity, technology, and feasibility ; without silos.
"Design is about telling a story without words... It is beautifully intuitive."
Joachim Froment is a Belgian designer and artist. He graduated from a Master degree at the Royal College of Art in Product Design. In 2017, he started his career as a designer and project manager for Skibsted Ideation in Copenhagen where he led projects for renowned furniture and transportation companies in Denmark such as Hay, Engelbrecths, Danfoss and Biomega. Joachim won a few design awards such as the Rado Star Design Prize during the London Design Festival in 2017 and the Bolia Design Prize in 2018.
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"If at first you don’t succeed, try, try again" - W.E. Hickson
Cédric holds a degree in Electronic Engineering from the University of Southampton (UK) as well as a management degree from the UCLouvain (Belgium). He then went on to became an R&D engineer for next generation fiber products at Nokia. Cédric will guide you during your product development steps and ensure deliveries of the highest standards.
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"The technology you use impresses no one. The experience you create with it is everything." - Sean Gerety
Guillaume graduated in Electrical Engineering from UCLouvain (Belgium). He then joined Nokia as an R&D engineer for next generation fiber products at Nokia before joining Dekimo as a hardware engineer in Leuven. Guillaume is our technical lead, guiding the development of your product from definition to production using his wide and precise engineering skills. His knowledge and passion for connected devices is one of our company’s key assets.
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“Innovation shines brightest in simplicity.”
Marthe’s passion for design was sparked while studying Electromechanical Engineering at KU Leuven in Ghent, leading her to pursue an additional degree in Product Design at TU Delft. Her vision is to impact lives through meaningful design that excels technologically while remaining approachable. Valuing creativity and innovation, she is always ready to roll up her sleeves to bring Futurewave’s products to that magical crossroad.
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If it isn’t broken, take it apart and fix it.
Quentin graduated as a Mechatronics engineer from UCLouvain in 2018. He started as a design engineer at Safran Aero Boosters where he was developing the next generation cryogenic valves for spacecraft application. Looking for a new thrilling experience, he joined FutureWave as an electromechanical engineer, working on the technical development of the products from idea to industrialization.
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Running code at work and running outside of it - that's my journey!
Hugo is a dedicated biomedical engineer with a PhD from the Université Libre de Bruxelles (ULB), completed in 2022. His research focused on signal processing, instrumentation, neurostimulation, and electrical modeling. After his PhD, Hugo spent 1.5 years in Grenoble as an embedded software engineer for smart smoke detectors, enjoying skiing in winter and running in summer. Currently, at Futurewave, he develops firmware applications, tests products, and improves their reliability. Hugo is passionate about exploring new technologies and imagining innovative applications by combining them. He is also deeply involved in ultra-trail running, constantly pushing his limits.
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You miss 100% of the shots you don't take
With a background as industrial designer and co-founder of sports tech company SCARAB Sports, Oliver Francx is not afraid to take a leap of faith and challenge the status quo. An endless curiosity for the unknown drove him to be a true all-round nerd, who always keeps the bigger picture in mind. Strategic work on the intersection of design and innovation gets him especially energized.
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Do not try to fight the force that oppresses you, but rather create a new reality that renders the old one obsolete.
Pierre studied graphic design and industrial design at La Cambre. He completed his studies while working in various studios such as TAVU, Open Structures, and Atelier Lionel Jadot. With several years of experience in mural painting and hands-on work, he was able to sharpen his hand and eye, which greatly assists him in his current practice.
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If you put your mind to it, you can accomplish anything
Wouter holds a Bachelor and a Master degree in Engineering at UHasselt and KULeuven. Last year he was part of Formula Electric Belgium, there he created the complete low voltage system of an electric formula student race car. Wouter wants to keep on learning while developing hightech products that work efficiently and reliably. Thus becoming a strong engineer and bringing an added value to the people around him. Finally, he will develop the electronics for the different projects at Futurewave. This includes defining functionality, making schematics, creating layouts, programming and testing.
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The way you make an omelet reveals your character.
Thoma started his studies in Architecture but switched over to Industrial Design. Before, he has designed for the lightning industry and managed brands in the cookware industry. At Futurewave, he will be more focused on taking the projects from the conceptual phase to reality, making sure the products are fit for production and ready to be launched into the market.
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Victor is a specialist in innovation with solid experience in new media and new technologies. His career in various creative, cultural and audiovisual agencies has enabled him to develop cutting-edge expertise in immersive experiences and innovative digital content, combining creativity and technology.
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If you want you can.
Marine studied Economics at UCL and developed an entrepreneurship angle by launching a startup called Drink A Flower (homemade low-sugar soft-drinks) and another project, taking part in the Startlab Incubator. Then she worked for 2.5 years at the well-known e-bike company Cowboy in the financial department. She joined Futurewave as the accounting and office Manager. Marine is also in contact with our suppliers and is responsible for keeping a great relationship with them. In her free-time she likes doing sport and travelling.
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Awareness of ignorance is the beginning of wisdom
Alban joined Futurewave in 2024 as a Software Engineer to strengthen the engineering team. He holds a bachelor’s degree in Mechanical Engineering from TU Delft and a master’s degree in Computational and Mathematical Engineering from Stanford University. With a deep passion for the intersection of software and hardware, Alban is dedicated to creating innovative and sustainable products that have a positive impact. He believes in harnessing technology to build a healthier and more beautiful world for everyone.
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Arnout holds a Master’s degree in Engineering Technology and began his career in 2020, focusing on innovative automation solutions like self-driving robots. With a passion for new ideas and a commitment to excellence, Arnout is dedicated to helping the engineering team achieve high technical standards.
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Design is about seeing the beauty in the ordinary
Josua Roters graduated from Burg Giebichenstein University of Art and Design in Halle (Germany) with a Bachelor’s and Master’s degree in Industrial Design. He also spent a year at ENSAV La Cambre in Brussels as an Erasmus student, gaining additional insights into the field. His work has been featured in several international exhibitions, including Milan Design Week. Before joining us as a design intern, Josua contributed to various creative projects, where he explored the intersection of functionality and aesthetics. He looks forward to learning from the team and bringing fresh perspectives to the projects.
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Everything will be okay in the end. If it's not okay, it's not the end.
Joachim holds a degree in Business and Economics from UCLouvain and a Master’s degree from KU Leuven, building on a strong foundation in Industrial Sciences developed during high school. After three years at Ethnicraft as a Project Manager, he joined Futurewave in 2024 with the mission of strengthening its operational processes and driving business efficiency. Joachim is passionate about well-designed and well-engineered products.
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It doesn’t matter how beautiful your theory is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong.
Timothy graduated as a curious and dedicated polytechnic engineer from the Royal Military Academy. Passionate about technical design and high-standard engineering, he started his career as an avionics engineer on F-16 aircraft. At Futurewave, he applies his interdisciplinary skills to blend technical ingenuity with a focus on end-problem solutions to create lasting, user-centered innovation.
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We are an
award-winning innovation studio
Our collaborative work with our partners has been recognised by the world's most prestigious awards organisations, in categories ranging from design to technology. These awards have played a key role in strengthening the growth and global reputation of our partners.
Join the team
We are always interested in meeting designers, engineers, and strategists who care about real products, real constraints, and meaningful impact.
If you enjoy working at the intersection of design and technology ; and making ideas buildable ; explore our open positions.
Suggested Questions & Answers
Futurewave is an award-winning, Belgium-based creative product studio working at the intersection of design and technology. We help companies define, design, and validate technology-driven physical products and experiences before industrialization, ensuring architectural coherence and real-world feasibility.
A creative product studio combines product vision, industrial design, engineering, and system architecture into one integrated approach. At Futurewave, creativity is inseparable from technical feasibility, hardware–software integration, and manufacturability. We focus on making ideas buildable — not just visually compelling.
We work on technology-driven physical products and experiences, including:
- Consumer electronics
- Deeptech Products
- Wearables and connected devices
- Smart home products
- Mobility and transport-related products
- Sports and health devices
- Consumer robotics and physical AI systems
- Technology-driven brand activation products
All projects involve a physical product as the core value.
Futurewave is most valuable early in the product journey — when uncertainty is still high and decisions matter most.
We typically intervene during:
- Technology exploration and opportunity definition
- Early product architecture and system definition
- MVP and prototype validation
- Second-generation (v2) product development
- Pre-industrialization preparation
Our role is strongest before heavy industrial and manufacturing investments.
Yes. Futurewave explores emerging technologies through a product lens, helping teams identify where technologies create meaningful, buildable product opportunities rather than isolated technical experiments.
Yes. We help define robust product and system architectures for connected devices, aligning hardware, electronics, embedded software, and user experience early to ensure coherence and scalability.
Yes. We design and build functional and system-level prototypes that validate product decisions in real-world conditions. Prototyping at Futurewave is used as a decision tool to test integration, feasibility, and manufacturability.
We integrate manufacturability and feasibility constraints from the earliest stages of product definition. This includes design-for-manufacture principles, cost considerations, electronics architecture, assembly logic, and preparation for partner handover before industrialization.
No. Futurewave does not create brand identities, marketing campaigns, or digital-only assets. Even when working on experiential or activation products, the output is always a real, physical, buildable product or system.
No. We do not run open-ended research or develop technology without product intent. Our work focuses on validated product concepts, architectural clarity, and tangible outcomes that lead to industrial-ready products.
No. Futurewave does not own factories or provide mass manufacturing services. We prepare products for industrialization and support handover to trusted industrial and manufacturing partners.
Yes. Many of the products we work on combine hardware, electronics, embedded systems, and software. We focus on aligning these elements into coherent product architectures rather than treating them as separate disciplines.
Yes. We support scaleups and established companies in refining second-generation (v2) products by improving system architecture, user experience, technology integration, and manufacturability.
We typically work with:
- Hardware startups building their first MVP
- Scaleups developing next-generation physical products
- Corporates exploring new technology-driven product lines
- Marketing teams creating product-like brand activations rooted in real-world use
All projects must involve a technology-driven physical product.
Futurewave is based in Belgium and works internationally across Europe, the USA, and Asia, collaborating with global partners and manufacturing ecosystems.
Yes. We design and build technology-driven brand activation products that function as real, interactive physical systems — not just installations or visual experiences — combining hardware, software, and participation.
Traditional design studios often focus primarily on form and aesthetics. Futurewave focuses on product definition, system architecture, and feasibility from day one, ensuring design, technology, and manufacturing constraints evolve together.
Pure engineering firms may focus on technical feasibility alone. Futurewave combines product vision, human-centered design, system architecture, and engineering into coherent, product-ready outcomes.
Projects typically begin with a structured discussion to clarify product intent, technology context, and current uncertainties. From there, we define a focused first phase centered on exploration, definition, or validation before industrialization.